Iron Cage Match #2

Mattress World versus Sleep Country USA

This week's match-up is, again, not even close. Sorry Sleep Country USA, but Mattress World's jingle has you beat, and then some.

The tune of Sleep Country USA is not terrible. Annoying, but it is an ad and does stick in your head, which is the purpose. But not only is Mattress World's catchy, but it goes a step further. The passion the singer pleads with seems out-of-place, but earnest. And although Sleep Country USA make a solid point in, "Why buy a mattress anywhere else," it falls short of Mattress World's esoteric admonishment that, "It's not too late to sleep like a baby." What does this mean exactly? How do they know I haven't been sleeping like a baby, and did I really sleep that well as a baby? Don't they wake up crying a lot? Sleep like a teenager would probably be more fitting. Alright, maybe I'm being a wee bit too literal, but the line does sort of fascinate me. It almost seems Freudian, reminding us how happy we once were in the safety of childhood and that it's not too late to return to the happy womb... of Mattress World. So after flinging Sleep Country USA against the ropes, a quick clothes line closes out this match.